Privacy Policy

1 Account & Business Information

• •Your name, role/designation, and contact details
• •Company name, address, and business identifiers
• •WhatsApp-associated phone number you connect (where applicable)
• •Authentication data (including social login identifiers if you choose to use them)

2 Service Content You Provide

When you use the Service, you may upload or process business data such as contacts, message content, templates, media, and conversation metadata. This may include personal data of your customers/end users.

You control what content you submit to the Service. If you use Bizwachat to communicate with end users, you are responsible for ensuring you have the right to collect, use, and share that data and to send those messages under applicable law and platform policies.

3 Usage & Device Information

• •Log data such as timestamps, pages/screens visited, and feature usage
• •Device and browser information (IP address, OS, browser type, language, screen resolution)
• •Security and diagnostic data for abuse prevention and troubleshooting

4 Cookies and Similar Technologies

We use cookies and similar technologies to operate the Website/App, remember preferences, improve performance, and measure usage. See Cookie Policy for details.

5 Payment Information

If you purchase a subscription, payment details are processed by third-party payment providers (for example, Razorpay or Stripe). We receive limited information such as payment status, plan details, and transaction references.

We use information to operate, provide, and improve the Website/App and the Service, including account creation, authentication, support, billing, security, compliance, and communications.

• •Provide core features, integrations, and customer support
• •Maintain platform integrity, prevent abuse/fraud, and enforce our Terms
• •Process subscriptions, invoices, taxes, and usage-based charges (where applicable)
• •Communicate with you about service updates, security notices, and administrative messages
• •Analyze usage to improve reliability, performance, and user experience

We use cookies and similar technologies (such as local storage and pixels) to operate the Website/App, remember preferences, improve performance, and measure usage. Some cookies are strictly necessary, while others are used for analytics and (where enabled) advertising measurement.

You can manage cookies through browser settings and, where available, our cookie controls. For details, see our Cookie Policy.

We do not sell your Personal Information for money. We may share information as described below for legitimate business purposes, service delivery, or where required by law.

• •Service providers/processors: hosting, storage, analytics, customer support, security, and payment processing (they process data only on our instructions)
• •Messaging platforms and partners: if you connect WhatsApp Business API or other channels, limited data may be shared to enable integration and comply with platform requirements
• •Legal and safety: to comply with law, enforce terms, protect users, investigate fraud/abuse, or respond to lawful requests
• •Corporate transactions: in connection with a merger, acquisition, financing, restructuring, or sale of assets (with appropriate safeguards)

US State Privacy Notice (including California)

In some cases, sharing of identifiers and device/usage data with analytics and advertising partners may be considered “sharing” for cross-context behavioral advertising under certain US state privacy laws. You can opt out of non-essential cookies and similar tracking by using cookie controls (where available) or browser/device settings.

We do not knowingly sell Personal Information. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

If GDPR applies to you, we process personal data under one or more of the following legal bases:

• •Contract: to provide the Service you request and manage the account relationship
• •Legitimate interests: to improve the Service, secure our platform, prevent fraud/abuse, and manage our business
• •Consent: where required (for example, certain cookies or marketing communications)
• •Legal obligation: to comply with applicable laws, accounting rules, and lawful requests

Depending on your location and applicable law, you may have rights regarding your personal data, such as access, correction, deletion, portability, and objection or restriction of certain processing. You may also have the right to opt out of certain processing (for example, targeted advertising in certain jurisdictions).

• •Request access to and a copy of your personal data
• •Request correction of inaccurate or incomplete data
• •Request deletion or restriction where applicable
• •Object to certain processing or withdraw consent (where consent is the basis)
• •Non-discrimination: we will not deny services or provide different quality solely for exercising applicable privacy rights

To submit a request, contact us using the details in the Contact section. We may ask you to verify your identity before fulfilling a request.

We retain personal data for as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods depend on the type of data, how it is used, and legal requirements.

Where our systems support it, you may request deletion of certain account data. Some information may be retained longer where required by law (for example, tax and accounting records) or where needed for security and abuse prevention.

We use reasonable administrative, technical, and physical safeguards designed to protect information in our possession, such as access controls, encryption where appropriate, monitoring, and security reviews. However, no method of transmission or storage is 100% secure.

If a data breach occurs, we will take appropriate steps to investigate and mitigate the incident and provide notifications where required by applicable law.

We may store and process information in India and other countries where we or our service providers operate. Where required, we use appropriate safeguards for cross-border transfers (for example, contractual protections) and we take steps designed to maintain an adequate level of protection consistent with applicable law.

The Website/App may contain links to third-party websites or services. We are not responsible for the privacy practices of third parties, and this Policy does not apply to their websites or services. We encourage you to review their privacy notices.

We may update this Policy from time to time. When we update the Policy, we will revise the “Last Updated” date at the top of this page and post the updated version. We encourage you to review this Policy periodically.